Best Employer of Choice
Ranking Best Corporate Brand ’07
|
Posizione
|
Azienda |
Media
|
Comparazione
2007 – 2006 |
Posizione 2006
|
Posizione 2005
|
|
1
|
Ferrari |
7,17
|
 |
1
|
–
|
|
2
|
Microsoft |
7,00
|
|
2
|
4
|
|
3
|
Barilla |
6,99
|
 |
6
|
5
|
|
4
|
Nokia |
6,98
|
|
5
|
3
|
|
5
|
Coca Cola |
6,94
|
 |
3
|
1
|
|
6
|
Sky |
6,93
|
|
7
|
–
|
|
7
|
Vodafone |
6,92
|
|
4
|
2
|
|
8
|
Ikea |
6,81
|
|
16
|
16
|
|
9
|
L’Oreal |
6,78
|
|
11
|
9
|
|
10
|
Heineken |
6,76
|
|
9
|
10
|
|
11
|
Tim |
6,75
|
|
8
|
6
|
|
12
|
Mediaset |
6,62
|
|
14
|
–
|
|
13
|
Toyota |
6,61
|
|
14
|
22
|
|
14
|
Coop |
6,60
|
|
23
|
14
|
|
15
|
Gruppo Eni |
6,59
|
|
17
|
15
|
|
16
|
Johnson&Johnson |
6,58
|
|
17
|
18
|
|
16
|
IBM |
6,58
|
|
15
|
9
|
|
17
|
Enel |
6,57
|
|
18
|
–
|
|
18
|
Siemens |
6,55
|
|
10
|
8
|
|
19
|
Bayer |
6,52
|
|
22
|
13
|
|
20
|
Pirelli & C. |
6,48
|
|
16
|
–
|
|
21
|
FIAT Auto |
6,45
|
|
34
|
26
|
|
22
|
Gruppo Danone |
6,44
|
|
20
|
17
|
|
23
|
Wind |
6,42
|
|
21
|
14
|
|
23
|
Fastweb |
6,42
|
|
32
|
–
|
|
24
|
San Paolo – IMI |
6,37
|
|
26
|
–
|
|
24
|
Nestlé |
6,37
|
|
24
|
19
|
|
24
|
Telecom Italia |
6,37
|
|
12
|
11
|
|
25
|
Galbani |
6,33
|
|
25
|
–
|
|
26
|
Banca Intesa |
6,32
|
|
28
|
29
|
|
27
|
HP |
6,31
|
|
23
|
25
|
|
28
|
Poste Italiane |
6,26
|
|
24
|
22
|
|
29
|
Kraft |
6,23
|
|
33
|
27
|
|
30
|
BNL – Gruppo BNP Paribas |
6,22
|
|
27
|
21
|
|
31
|
Unicredit |
6,15
|
|
36
|
33
|
|
32
|
Gruppo Carrefour Italia |
6,10
|
|
31
|
24
|
|
33
|
RAI |
6,03
|
|
35
|
–
|
|
34
|
RAS |
6,02
|
|
29
|
23
|
|
34
|
Generali |
6,02
|
|
30
|
27
|
|
35
|
Philip Morris |
5,95
|
|
–
|
–
|
|
36
|
Banca Mediolanum |
5,94
|
|
–
|
–
|
|
37
|
Roche |
5,88
|
|
43
|
46
|
|
38
|
La Rinascente |
5,83
|
|
36
|
28
|
|
39
|
3 Italia |
5,82
|
|
43
|
46
|
|
40
|
Decathlon |
5,81
|
|
46
|
42
|
|
41
|
Conad |
5,78
|
|
42
|
32
|
|
42
|
Ferrovie dello Stato |
5,77
|
|
38
|
31
|
|
43
|
Esselunga |
5,75
|
|
45
|
38
|
|
43
|
Coin |
5,75
|
|
49
|
35
|
|
44
|
Deutsche Bank |
5,73
|
|
47
|
40
|
|
45
|
Indesit Company |
5,72
|
|
40
|
–
|
|
46
|
LIDL |
5,71
|
|
44
|
41
|
|
47
|
Auchan |
5,69
|
|
39
|
30
|
|
48
|
Angelini Farmaceutici |
5,64
|
|
48
|
39
|
|
49
|
Ina-Assitalia |
5,55
|
|
–
|
–
|
|
50
|
Capitalia |
5,42
|
|
50
|
44
|
|
51
|
Procter & Gamble |
5,33
|
|
54
|
47
|
|
52
|
Credem |
5,28
|
|
60
|
58
|
|
53
|
Accenture |
5,24
|
|
53
|
49
|
|
54
|
Castorama |
5,19
|
|
52
|
50
|
|
54
|
Pam |
5,19
|
|
57
|
54
|
|
55
|
Italtel |
5,11
|
|
–
|
–
|
|
56
|
Sun Microsystems |
5,07
|
|
55
|
48
|
|
57
|
Ernst&Young |
5,03
|
|
67
|
63
|
|
58
|
Unilever |
4,89
|
|
72
|
69
|
|
59
|
Randstad |
4,87
|
|
–
|
–
|
|
60
|
GlaxoSmithKline |
4,84
|
|
59
|
51
|
|
61
|
Pfizer |
4,83
|
|
59
|
56
|
|
62
|
Novartis |
4,81
|
|
56
|
52
|
|
63
|
Boehringer Ingelheim |
4,76
|
|
58
|
56
|
|
64
|
KPMG |
4,75
|
|
66
|
61
|
|
65
|
Kimberly Clark |
4,68
|
|
68
|
65
|
|
66
|
McKinsey&Company |
4,67
|
|
69
|
66
|
|
67
|
Boston Consulting Group |
4,66
|
|
74
|
65
|
|
68
|
Bristol-Myers Squibb |
4,51
|
|
76
|
68
|
|
68
|
Merck |
4,51
|
|
80
|
–
|
|
68
|
SAS Istitute |
4,51
|
|
80
|
74
|
|
69
|
Deloitte |
4,48
|
|
73
|
72
|
|
70
|
Abbott |
4,47
|
|
75
|
73
|
|
71
|
Altran |
4,45
|
|
71
|
67
|
|
72
|
PricewaterhouseCoopers |
4,44
|
|
81
|
78
|
|
73
|
Eli Lilly |
4,34
|
|
77
|
71
|
|
74
|
Fater |
4,31
|
|
83
|
79
|
|
75
|
EDS |
4,19
|
|
84
|
80
|