Recent Graduate Survey
Ranking Best Corporate Brand ’08
|
Posizione
|
Azienda |
%
|
2007 – 2008 |
|
|
|
1
|
Bayer |
61,846
|
 |
3
|
6
|
|
2
|
Coca Cola |
58,911
|
|
5
|
3
|
|
3
|
Microsoft |
53,042
|
 |
2
|
2
|
|
4
|
Ferrari |
51,547
|
|
1
|
1
|
|
5
|
Ikea |
51,387
|
|
8
|
16
|
|
6
|
Barilla |
46,051
|
|
3
|
6
|
|
7
|
IBM |
45,571
|
|
16
|
15
|
|
8
|
Roche |
39,221
|
|
37
|
43
|
|
9
|
Apple |
38,474
|
–
|
–
|
–
|
|
10
|
Sky |
36,713
|
|
6
|
7
|
|
11
|
Mediaset |
34,792
|
|
12
|
14
|
|
12
|
Vodafone |
31,857
|
|
7
|
4
|
|
13
|
Intesa Sanpaolo |
30,683
|
–
|
–
|
–
|
|
14
|
Adecco |
29,456
|
–
|
–
|
–
|
|
15
|
Nokia Siemens Network |
28,762
|
–
|
–
|
–
|
|
16
|
Accenture |
27,855
|
|
53
|
53
|
|
17
|
L’Oreal |
26,681
|
|
9
|
11
|
|
18
|
BNL – Gruppo BNP Paribas |
26,414
|
|
30
|
27
|
|
19
|
Auchan |
24,173
|
|
47
|
39
|
|
20
|
Enel |
24,066
|
|
17
|
18
|
|
21
|
Ferrero |
23,639
|
–
|
–
|
–
|
|
22
|
Coop |
23,266
|
|
14
|
23
|
|
23
|
ENI |
22,732
|
|
15
|
17
|
|
23
|
La Rinascente |
22,732
|
|
38
|
36
|
|
24
|
Angelini Farmaceutici |
21,131
|
|
48
|
48
|
|
25
|
Fastweb |
21,078
|
|
23
|
32
|
|
26
|
HP |
21,025
|
|
27
|
23
|
|
27
|
Heineken |
20,064
|
|
10
|
9
|
|
28
|
Banca Mediolanum |
19,157
|
|
36
|
–
|
|
29
|
Rai |
18,943
|
|
33
|
35
|
|
30
|
Unicredit |
18,570
|
|
31
|
36
|
|
31
|
Sony Ericsson |
18,303
|
–
|
–
|
–
|
|
32
|
Fiat Group |
17,503
|
|
21
|
34
|
|
33
|
Manpower |
16,969
|
–
|
–
|
–
|
|
34
|
Autogrill |
16,809
|
–
|
–
|
–
|
|
35
|
Acer |
16,435
|
–
|
–
|
–
|
|
36
|
Il Sole 24 Ore |
16,382
|
–
|
–
|
–
|
|
37
|
Intel |
15,635
|
–
|
–
|
–
|
|
38
|
Poste Italiane |
15,422
|
|
28
|
24
|
|
39
|
Telecom Italia |
14,408
|
|
24
|
12
|
|
40
|
Gruppo Carrefour Italia |
14,088
|
|
32
|
31
|
|
41
|
Pirelli & C. |
14,034
|
|
20
|
16
|
|
42
|
Nestlé |
13,447
|
|
24
|
24
|
|
43
|
Ernst & Young |
13,020
|
|
57
|
67
|
|
44
|
Volkswagen |
12,914
|
–
|
–
|
–
|
|
44
|
Decathlon |
12,914
|
|
40
|
46
|
|
45
|
Mondadori |
12,593
|
–
|
–
|
–
|
|
46
|
Deutsche Bank |
12,487
|
–
|
–
|
–
|
|
47
|
Esselunga |
11,633
|
|
43
|
45
|
|
48
|
General Motors |
11,526
|
–
|
–
|
–
|
|
49
|
Gruppo Generali |
10,939
|
|
34
|
30
|
|
49
|
Pfizer |
10,939
|
|
61
|
59
|
|
50
|
Gabetti |
10,726
|
–
|
–
|
–
|
|
51
|
GlaxoSmithKline |
10,566
|
|
60
|
59
|
|
52
|
Luxottica |
10,352
|
–
|
–
|
–
|
|
53
|
Johnson & Johnson |
10,299
|
|
16
|
17
|
|
54
|
Procter & Gamble |
9,872
|
|
51
|
54
|
|
55
|
Bosch |
9,712
|
–
|
–
|
–
|
|
55
|
Philips |
9,712
|
–
|
–
|
–
|
|
56
|
3 H3G |
9,605
|
–
|
–
|
–
|
|
57
|
McKinsey & Company |
9,232
|
|
66
|
69
|
|
58
|
Capitalia |
9,178
|
|
50
|
50
|
|
59
|
Novartis |
8,538
|
|
62
|
56
|
|
60
|
Siemens |
7,364
|
|
18
|
10
|
|
61
|
Wind |
7,257
|
|
23
|
21
|
|
61
|
Lidl |
7,257
|
|
46
|
44
|
|
62
|
Conad |
7,150
|
|
41
|
42
|
|
63
|
Gruppo Zurich Italia |
7,044
|
–
|
–
|
–
|
|
64
|
Antonveneta |
6,830
|
–
|
–
|
–
|
|
65
|
Randstad |
6,724
|
|
59
|
–
|
|
66
|
Ing Group |
6,670
|
–
|
–
|
–
|
|
67
|
KPMG |
6,297
|
|
64
|
66
|
|
67
|
Merck |
6,297
|
|
68
|
80
|
|
68
|
Shell |
6,030
|
–
|
–
|
–
|
|
69
|
Philip Morris |
5,816
|
|
65
|
–
|
|
69
|
Borsa Italiana |
5,816
|
–
|
–
|
–
|
|
70
|
Deloitte |
5,710
|
|
69
|
73
|
|
70
|
Cisco Systems |
5,710
|
–
|
–
|
–
|
|
71
|
Morgan Stanley |
5,656
|
–
|
–
|
–
|
|
71
|
Ras |
5,656
|
|
34
|
29
|
|
72
|
Jp Morgan |
5,603
|
–
|
–
|
–
|
|
73
|
Bracco |
5,176
|
–
|
–
|
–
|
|
74
|
Unilever |
5,123
|
|
58
|
72
|
|
74
|
Leroy Merlin |
5,123
|
–
|
–
|
–
|
|
75
|
British Telecom |
5,069
|
–
|
–
|
–
|
|
76
|
Ford |
5,016
|
–
|
–
|
–
|
|
77
|
Ferrovie dello Stato |
4,963
|
|
42
|
38
|
|
78
|
UNIPOL |
4,909
|
–
|
–
|
–
|
|
79
|
Altran |
4,856
|
|
71
|
71
|
|
79
|
Editoriale l’Espresso |
4,856
|
–
|
–
|
–
|
|
80
|
Granarolo |
4,536
|
–
|
–
|
–
|
|
80
|
PricewaterhouseCoopers |
4,536
|
|
72
|
81
|
|
80
|
Rcs |
4,536
|
–
|
–
|
–
|
|
80
|
Dell |
4,536
|
–
|
–
|
–
|
|
81
|
Kimberly Clark |
4,429
|
|
65
|
68
|
|
82
|
Finmeccanica |
3,949
|
–
|
–
|
–
|
|
82
|
Fineco Bank |
3,949
|
–
|
–
|
–
|
|
83
|
SAP |
3,575
|
–
|
–
|
–
|
|
84
|
Castorama |
3,522
|
|
54
|
52
|
|
85
|
Merrill Lynch |
3,255
|
–
|
–
|
–
|
|
86
|
Electrolux |
2,935
|
–
|
–
|
–
|
|
86
|
Bristol Myers Squibb |
2,935
|
|
68
|
76
|
|
87
|
Sun Microsystems |
2,721
|
|
56
|
55
|
|
88
|
UBS |
2,668
|
–
|
–
|
–
|
|
89
|
Credem |
2,455
|
|
52
|
60
|
|
90
|
AstraZeneca |
2,188
|
–
|
–
|
–
|
|
91
|
Kraft Foods |
1,974
|
|
29
|
33
|
|
92
|
Indesit Company |
1,921
|
|
45
|
40
|
|
92
|
Seat Pagine Gialle |
1,921
|
–
|
–
|
–
|
|
93
|
Eli Lilly |
1,868
|
|
73
|
77
|
|
93
|
Alcatel Lucent |
1,868
|
–
|
–
|
–
|
|
94
|
Magneti Marelli |
1,814
|
–
|
–
|
–
|
|
95
|
Fater |
1,654
|
|
74
|
83
|
|
96
|
Bpu Banca |
1,601
|
–
|
–
|
–
|
|
97
|
Alstom |
1,494
|
–
|
–
|
–
|
|
98
|
Citigroup |
1,387
|
–
|
–
|
–
|