Ranking Best Corporate Brand ’09

Posizione	Azienda	%	Comparazione 2009 – 08	Posizione 2008	Posizione 2007	Posizione 2006
1	Bayer	59,24		1	3	6
2	Coca Cola	58,75		2	5	3
3	Ikea	51,45		5	8	16
4	Microsoft	48,82		3	2	2
5	Apple	47,01		9	–	–
6	Ferrari	45,91		4	1	1
7	Barilla	39,66		6	3	6
8	Roche	38,45		8	37	43
9	IBM	37,03		7	16	15
10	Sky	35,98		10	6	7
11	Mediaset	35,27		11	12	14
12	Adecco	32,31		14	–	–
13	Vodafone	31,60		12	7	4
14	Ferrero	28,30		21	–	–
15	Auchan	27,98		19	47	39
16	Intesa Sanpaolo	27,37		13	–	–
17	Nokia Siemens Network	27,21		15	–	–
18	Accenture	26,60		16	53	53
19	L’Oreal	25,51		17	9	11
20	Enel	24,96		20	17	18
21	Eni	24,30		23	15	17
22	Heineken	22,76		27	10	9
23	Allianz	22,27	–	–	–	–
24	Fiat Group	22,05		32	21	34
25	Coop	21,72		22	14	23
26	Angelini Farmaceutici	21,67		24	48	48
27	BNL – Gruppo Bnp Paribas	21,12		18	30	27
28	Hp	20,46		26	27	23
29	La Rinascente	19,36		23	38	36
30	Rai	18,92		29	33	33
31	Il Sole 24 Ore	18,27		36	–	–
32	Manpower	17,28		33	–	–
33	Decathlon	16,62		44	40	46
34	Unicredit	15,96		30	31	36
35	Acer	15,91		35	–	–
36	Sony Ericsson	15,63		31	–	–
37	Autogrill	15,25		34	–	–
38	Fastweb	14,81		25	23	32
39	Banca Mediolanum	14,70		28	36	–
40	Alleanza Assicurazioni	14,37	–	–	–	–
41	Mondadori	14,26		45	–	–
41	Poste Italiane	14,26		38	28	24
42	Telecom Italia	13,99		39	24	12
43	Deutsche Bank	13,66		46	–	–
44	Ernst&Young	12,89		43	57	67
45	Gruppo Carrefour Italia	12,62		40	32	31
46	Volkswagen	12,51		44	–	–
46	Intel	12,51		37	–	–
47	Nestlè	11,25		42	24	24
48	Novartis	11,14		59	62	56
49	Pfizer	10,92		49	61	59
50	Bosch	10,81		55	–	–
51	Pirelli	10,75		41	20	16
52	GlaxoSmithKline	10,64		51	60	59
53	Johnson & Johnson	9,65		53	16	17
53	Esselunga	9,65		47	43	45
54	Gruppo Generali	9,60		49	34	30
55	Luxottica	9,33		52	–	–
56	Gabetti	9,27		50	–	–
57	General Motors	9,16		48	–	–
58	Procter&Gamble	8,94		54	51	54
59	3 H3G	8,67		56	–	–
60	Wind	8,61		61	23	21
61	Randstad	8,50		65	59	–
62	McKinsey&Company	7,84		57	66	69
63	Ford	7,41		76	–	–
64	Conad	7,24		62	41	42
65	PricewaterhouseCoopers	6,58		80	72	81
66	Philips	6,53		55	–	–
67	Lidl	6,47		61	46	44
68	Ferrovie dello Stato	6,25		77	42	38
69	Peroni	6,20	–	–	–	–
69	Philip Morris	6,20		69	65	–
70	Boston Consulting Group	6,14	–	–	–	–
71	MPS	5,76	–	–	–	–
72	KPMG	5,60		67	64	66
73	Siemens	5,43		60	18	10
73	Leroy Merlin	5,43		74	–	–
74	Editoriale l’Espresso	5,27		79	–	–
75	Unilever	5,16		74	58	72
76	Gruppo Zurich Italia	5,10		63	–	–
77	Deloitte	4,99		70	69	73
77	Dell	4,99		80	–	–
78	Shell	4,94		68	–	–
79	Jp Morgan	4,72		72	–	–
80	Altran	4,50		79	71	71
81	Ing Group	4,33		66	–	–
82	Finmeccanica	4,28		82	–	–
82	Merck	4,28		67	68	80
83	Morgan Stanley	4,22		71	–	–
83	Cisco Systems	4,22		70	–	–
84	Rcs	4,06		80	–	–
85	Kimberly Clark	3,95		81	65	68
86	British Telecom	3,84		75	–	–
87	Bialetti Industrie	3,78	–	–	–	–
88	Borsa Italiana	3,68		69	–	–
89	Axa Assicurazioni	3,57	–	–	–	–
90	Banco Popolare	3,51	–	–	–	–
90	UNIPOL	3,51		78	–	–
91	SAP	3,40		83	–	–
92	Bracco	3,24		73	–	–
93	Bristol Myers Squibb	3,13		86	68	76
94	Granarolo	2,91		80	–	–
95	AstraZeneca	2,69		90	–	–
96	Merrill Lynch	2,58		85	–	–
96	Royal Bank of Scotland	2,58	–	–	–	–
96	Castorama	2,58		84	54	52
97	Electrolux	2,52		86	–	–
98	Seat Pagine Gialle	2,47		92	–	–
99	Magneti Marelli	2,30		94	–	–
100	Sun Microsystems	1,97		87	59	55
101	Indesit Company	1,81		92	45	40
102	Kraft Foods	1,76		91	29	33
103	Credem	1,70		89	52	60
104	Eli Lilly	1,48		93	73	77
104	Alcatel Lucent	1,48		93	–	–
105	Fater	1,15		95	74	83
105	Alstom	1,15		97	–	–
105	Citigroup	1,15		98	–	–
106	Bpu Banca	0,66		96	–	–

Best Employer of Choice

Ranking Best Corporate Brand ’09

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